Risks: Quality varies a great deal. Many designers of low experience Many non-native language speakers stifle communication & expectations
Logomarks alone have limited impact on engagement Guiding the designer to a solution may require much effort
Upwork Freelancers
Quite affordable
Risks: Quality varies a great deal. Many designers of low experience Many non-native language speakers stifle communication & expectations
Finding and selecting an experienced designer can be difficult
Logomarks alone have limited impact on engagement Guiding the designer to a solution may require much effort
Independent Designers
High Quality Design in general. Some offer Brand strategy.
Risks: Designers have varied levels of expertise Finding and selecting an experienced designer can be difficult Rarely able to conduct enterprise-grade branding
Can take on small pockets of marketing load ie, content writing.
Studios
High Quality, strategic, generally mid to strong experience. Studios have various strengths and weaknesses. Strategic planning, Customer profiling, Some cut the budgets by only developing simple brand systems.
Risks Management layers add complexity to project management. Higher costs for project management.
Agencies
High Quality, strategic, strong experience. Even able to share some of your teams marketing load. Strategic planning, Customer profiling, Strong enterprise expertise.
Risks Much higher costs for project management layers. Much more complexity in project management.
B
selected data points and quotes
"If a scaleup were to change certain levers within its brand toolkit, it could see a 20% increase in interest from people", says Drew Usher, the Research Lead and Brand Strategy Director at Hotwire Australia
“Branding is a powerful yet undervalued tool by most tech scaleups, which prioritise product over brand. Striking a balance between function and emotion in brand communications is a huge opportunity."
Hotwire Australia, 2023
A study by the Institute of Practitioners in Advertising (IPA) found that campaigns with a strong visual identity were 27% more likely to report significant business effects, such as increased market share and sales (IPA, 2021).
Practicioners in Advertising, 2021
The human brain processes visual information 60,000 times faster than text (IAS, 2022), making visual branding a critical component in capturing attention and conveying your brand's message.
IAS, 2022
According to research by Hubspot, infographics are 30 times more likely to be read than a written article and they can increase website traffic by up to 12% .
Hubspot, 2024
According to Vengage study in 2021, over 50% of marketers used visuals in over 91% of their content, wit 36% of all visual used being custom-created visuals for their brand.
Vengage, 2021
A Springer study found that people following directions with text and illustrations do 323% better than people following directions without illustrations.
SPRINGER
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