brand principals

We’re the
principals in the
conversation, and
we build the work.

formulate /

Design /

write /

Build /

The people in the room
are the people doing
the work.‍

Four years with micromine

Minimalist modern hallway with light and shadow patterns on the wall and a digital display showing a mining technology advertisement in Spanish as two blurred people walk past.

/ Most
marketing teams quietly dread brand development.
‍

The endless feedback loops.

Notes coming back third-hand.

Stakeholders who can’t agree.

The work suffers, and the team loses appetite to do it again.

We built LumoLab to take these off your plate.

/ Our formula
‍

Directors only.

Two principals assigned to a project, drawn from four.

One roof.

Strategy, design, copy and build in the same conversation. Fewer gaps, fewer revisions, the work goes out faster.

Evidence over opinions.

We uncover buyer intelligence, so stakeholders can land on a direction instead of arguing over taste.

If you’re in the room, you vote. Miss it, and you don’t veto later.

Cut the waste.

We run the conversation so the sequence is clear, ideas have time to land, and feedback is consolidated.

The work doesn’t back-cycle.

/ Four
years with their
marketing team.
‍

The global mining-software leader needed one coherent visual language across every buyer touchpoint, from the enterprise sales deck to the adoption event.

We evolved and maintained the brand language, principal-to-principal with their marketing team.

Selected pages from a Brochure designed from Micromine's Alastri product ecosystem. The Pages show panoramas of mine sites interspersed with relevant text explanations.

40

months of
engagement

105

Campaigns
& Events

Trevor's intuitive design process saved us dozens of iterations.

He way he unpacks the reasoning for each element, helps get the team aligned.

David Dunstan Global Marketing Director

‍

Explore case study

print /

digital /

OOH /

office /

/ Launching Rekindled: Finnish thermal wellness for Perth.
‍

A sauna and cold-plunge sanctuary needed a brand that could hold two promises at once.

Luxurious enough to command its price, warm enough to make a weekly ritual.

We built the full framework: positioning, identity, imagery system, signage and web direction, ready for launch day.

8

months to launch

1

brand system

/ A brand ready for when the first guest walks in.
‍

Explore

Get the range

/ A number you can take into a meeting and stand behind
‍

Brand, and the (the site, the decks, the campaigns) for your size and goals.

Branding is how the company shows what it promises.

/ Our work

‍

TRUSTED BY the teams at /

A quiet place in the hand. enriched by Australian botanicals.

Brand framework

LA LUMIERE /

French pedigree, no pretence.

Giving life to the reputation they had already built.

/ Our Principals
‍

Branding + Design + websites
‍

Trevor
‍

Diverse folio serving clients within hospitality, FMCG, energy, wellness, mining, SaaS, healthcare, industrial and consumer tech spaces.

Art Direction + illustration + Animation
‍

Tracey
‍

AGDA Juror, Art Director TEDx Perth, Diverse folio across entertainment, museum, healthcare, insurance, government.

brand Marketing + Public Relations
‍

Suyeon
‍

Diverse folio of integrated brand marketing strategies across global enterprises and SMEs.

Worked across P&G, Discovery Channel and LX Hausys, Saint Laurent Beauty, L'Oreal Korea.

3D creative direction
‍

Bach
‍

Technical visualisation and animation across TVCs, museum installations, game development, engineering and architectural applications.

If you're building trust in the marketplace, you'll want Trevor in your corner.
‍‍

Adrian Young Head of Product, spookfish
‍

Let's remove the dread
from your next brand project.
‍

Brief us in

We’re theprincipals in theconversation, andwe build the work.

The people in the roomare the people doing the work.‍

/ Most marketing teams quietly dread brand development.‍

The endless feedback loops.

Notes coming back third-hand.

Stakeholders who can’t agree.

The work suffers, and the team loses appetite to do it again.

We built LumoLab to take these off your plate.

/ Our formula‍

Directors only.

Two principals assigned to a project, drawn from four.

One roof.

Strategy, design, copy and build in the same conversation. Fewer gaps, fewer revisions, the work goes out faster.

Evidence over opinions.

We uncover buyer intelligence, so stakeholders can land on a direction instead of arguing over taste.If you’re in the room, you vote. Miss it, and you don’t veto later.

Cut the waste.

We run the conversation so the sequence is clear, ideas have time to land, and feedback is consolidated. The work doesn’t back-cycle.

/ Four years with their marketing team. ‍

The global mining-software leader needed one coherent visual language across every buyer touchpoint, from the enterprise sales deck to the adoption event.

We evolved and maintained the brand language, principal-to-principal with their marketing team.

40

105

Trevor's intuitive design process saved us dozens of iterations.He way he unpacks the reasoning for each element, helps get the team aligned.

/ Launching Rekindled: Finnish thermal wellness for Perth.‍

A sauna and cold-plunge sanctuary needed a brand that could hold two promises at once. Luxurious enough to command its price, warm enough to make a weekly ritual.

We built the full framework: positioning, identity, imagery system, signage and web direction, ready for launch day.

8

1

/ A brand ready for when the first guest walks in.‍

/ A number you can take into a meeting and stand behind‍

Brand, and the (the site, the decks, the campaigns) for your size and goals.Branding is how the company shows what it promises.

/ Our work‍

Creating trust with people who buy the expertise.

Weight for the industry. Warmth for the community.

Wonder a child will chase. Structure a parent will buy.

A quiet place in the hand. enriched by Australian botanicals.

French pedigree, no pretence.

Giving life to the reputation they had already built.

/ Our Principals‍

Trevor‍

Diverse folio serving clients within hospitality, FMCG, energy, wellness, mining, SaaS, healthcare, industrial and consumer tech spaces.

Tracey‍

AGDA Juror, Art Director TEDx Perth, Diverse folio across entertainment, museum, healthcare, insurance, government.

Suyeon‍

Diverse folio of integrated brand marketing strategies across global enterprises and SMEs. Worked across P&G, Discovery Channel and LX Hausys, Saint Laurent Beauty, L'Oreal Korea.

Bach‍

Technical visualisation and animation across TVCs, museum installations, game development, engineering and architectural applications.

If you're building trust in the marketplace, you'll want Trevor in your corner.‍‍

Let's remove the dread from your next brand project.‍

We’re the
principals in the
conversation, and
we build the work.

The people in the room
are the people doing
the work.‍

/ Most
marketing teams quietly dread brand development.
‍

/ Our formula
‍

We uncover buyer intelligence, so stakeholders can land on a direction instead of arguing over taste.

If you’re in the room, you vote. Miss it, and you don’t veto later.

We run the conversation so the sequence is clear, ideas have time to land, and feedback is consolidated.

The work doesn’t back-cycle.

/ Four
years with their
marketing team.
‍

Trevor's intuitive design process saved us dozens of iterations.

He way he unpacks the reasoning for each element, helps get the team aligned.

/ Launching Rekindled: Finnish thermal wellness for Perth.
‍

A sauna and cold-plunge sanctuary needed a brand that could hold two promises at once.

Luxurious enough to command its price, warm enough to make a weekly ritual.

/ A brand ready for when the first guest walks in.
‍

/ A number you can take into a meeting and stand behind
‍

Brand, and the (the site, the decks, the campaigns) for your size and goals.

Branding is how the company shows what it promises.

/ Our work

‍

/ Our Principals
‍

Trevor
‍

Tracey
‍

Suyeon
‍

Diverse folio of integrated brand marketing strategies across global enterprises and SMEs.

Worked across P&G, Discovery Channel and LX Hausys, Saint Laurent Beauty, L'Oreal Korea.

Bach
‍

If you're building trust in the marketplace, you'll want Trevor in your corner.
‍‍

Let's remove the dread
from your next brand project.
‍