Branding and design partners for growth-stage enterprises and startups.

Schedule call

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Branding

websites
‍
‍

packaging
‍
‍

advertising

Minimalist modern hallway with light and shadow patterns on the wall and a digital display showing a mining technology advertisement in Spanish as two blurred people walk past.

B2B Tech

hospitality
‍
‍

saas
‍
‍

Luxury

/ Brand success comes with the care that customers feel through your interactions.

According to Forrester, companies that prioritize CX and brand outperform peers on reach and revenue.

Branding builds unique meaning, connection, and trust. However, the many paths through which a company can express itself, can itself create conflicts and friction.

That's where we fit in. You're assigned a pairing of brand experts with the deep strategic execution that marketers seek, without any siloed structure on our side.

‍

/ One global software company. Four years. 350 assets.

Global mining software leader Micromine operates in a highly relationship-driven industry.
‍
Micromine's marketing team trusted LumoLab with strategic branding, advertising, offices, events, product brochures and post-sale adoption.
‍

Selected pages from a Brochure designed from Micromine's Alastri product ecosystem. The Pages show panoramas of mine sites interspersed with relevant text explanations.

Building confidence before the sale

Buyers evaluating enterprise software saw a consistent, maturing brand at key touchpoints across four years, strengthening Micromine's authority in a relationship-driven industry.

Reducing drop-off at onboarding

The same visual language carried through post-sale, making client onboarding smoother and adoption events easier to run.

350+

assets
built

105

Campaigns
& Events

/ In their words
‍

The intuitive and thoughtful design process saved us dozens of iterations.

David Dunstan Global Marketing Director

‍

Instrumental in shaping our brand, with striking and strategically grounded work.

Eaton Lee Global Marketing Executive

‍

Explore

Our strategic branding work
‍

Rekindled

Launching a Finnish sauna and cold plunge space.

Brand framework

Signage

Curious about branding costs?
Try our budget guide.
‍

Explore

Gold Industry Group

Empowering diverse industry and community engagement.

Bloom & Grow

Build momentum and retention for inspired childhood education.

Technocentrics

Position engineering design consultancy for enterprise contracts.

/ Scaling your business?
‍

You get direct access to our creative principles from end-to-end.
‍

Highly focussed micro-teams.

Every assignment is limited to two senior principals. No junior designers, no account managers, no confusing handoffs or silos,

You discuss the thinking with the people doing the thinking.

Swift, integrated process.

Strategy, design, copy and build under one roof.

Fewer gaps between disciplines means swifter development, fewer revisions, and a faster rollout across advertising, PR and broader marketing activity.

Less development friction.

We ground every decision in buyer intelligence we uncover together, so your stakeholders align around evidence instead of opinions.

Fewer meetings, faster sign-off, and a team that feels heard through the process.

/ On delivery, you own a brand with a clear strategic core.
‍

/ Our Principals
‍

Branding, Design + websites
‍

Trevor

Art Direction + Animation
‍

Tracey

Marketing + Public Relations
‍

Suyeon

3D creative direction
‍

Bach

If you're building trust in the marketplace, you'll want Trevor in your corner.
‍‍

Adrian Young former Head of Product, spookfish (Now Eagleview)
‍

Every quarter
without strategic
positioning can sacrifice:

2% of future revenue Nielsen

Market visibility as
competitors strengthen
their position

Higher client acquisition
costs as generic positioning
forces price competition

Distinctive branding delivers positive returns:

30% more
efficient marketing McKinsey

67% stronger market perception Deloitte

3x sales volume Kantar Millward Brown

Why
we built our curated
creative network.
‍

Our Founding mission

More Client Projects

Athlone partners CALIFORNIA ➔ La Lumiere AUSTRALIA ➔ Baker et Chef

Is your marketing team dreading brand development? ✺ You're in good hands.
‍

Our framework overcomes painful feedback loops and management layers.

Unpack this further

Close this up

⇢

Our collaborative framework:

You'll work directly with the principals — no junior designers, no confusing handoffs.

We distill the process into clear communication and thoughtful design.

‍
‍

We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.

The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making.
‍
‍

Your team members feel heard and valued through a collaborative process that creates natural consensus.

We uncover buyer intelligence and identify market opportunities together.
‍

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.

‍

Let's discuss how we build stronger trust around your business.
‍

fill our briefing form

Branding and design partners for growth-stage enterprises and startups.

/ Brand success comes with the care that customers feel through your interactions.

/ One global software company. Four years. 350 assets.

Global mining software leader Micromine operates in a highly relationship-driven industry.‍Micromine's marketing team trusted LumoLab with strategic branding, advertising, offices, events, product brochures and post-sale adoption.‍

Buyers evaluating enterprise software saw a consistent, maturing brand at key touchpoints across four years, strengthening Micromine's authority in a relationship-driven industry.

The same visual language carried through post-sale, making client onboarding smoother and adoption events easier to run.

350+

105

/ In their words‍

The intuitive and thoughtful design process saved us dozens of iterations.

Instrumental in shaping our brand, with striking and strategically grounded work.

Our strategic branding work‍

Launching a Finnish sauna and cold plunge space.

Curious about branding costs? Try our budget guide.‍

Empowering diverse industry and community engagement.

Build momentum and retention for inspired childhood education.

Position engineering design consultancy for enterprise contracts.

/ Scaling your business?‍

You get direct access to our creative principles from end-to-end.‍

Highly focussed micro-teams.

Every assignment is limited to two senior principals. No junior designers, no account managers, no confusing handoffs or silos,

You discuss the thinking with the people doing the thinking.

Swift, integrated process.

Strategy, design, copy and build under one roof.

Fewer gaps between disciplines means swifter development, fewer revisions, and a faster rollout across advertising, PR and broader marketing activity.

Less development friction.

We ground every decision in buyer intelligence we uncover together, so your stakeholders align around evidence instead of opinions.

Fewer meetings, faster sign-off, and a team that feels heard through the process.

/ On delivery, you own a brand with a clear strategic core.‍

/ Our Principals‍

Trevor

Tracey

Suyeon

Bach

If you're building trust in the marketplace, you'll want Trevor in your corner.‍‍

Every quarter without strategic positioning can sacrifice:

2% of future revenue Nielsen

Market visibility as competitors strengthen their position

Higher client acquisition costs as generic positioning forces price competition

What should branding cost for your business size and goals?‍

Our calculator gives you a realistic budget range in two minutes.‍

Distinctive branding delivers positive returns:

30% more efficient marketing McKinsey

67% stronger market perception Deloitte

3x sales volume Kantar Millward Brown

What should branding cost for your business size and goals?‍

Our calculator gives you a realistic budget range in two minutes.‍

What should branding cost for your business size and goals?‍

Our calculator gives you a realistic budget range in two minutes.‍

Why we built our curated creative network.‍

Is your marketing team dreading brand development? ✺ You're in good hands. ‍

Our framework overcomes painful feedback loops and management layers.

Our collaborative framework:

You'll work directly with the principals — no junior designers, no confusing handoffs. We distill the process into clear communication and thoughtful design.‍‍

We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making. ‍‍

Your team members feel heard and valued through a collaborative process that creates natural consensus. We uncover buyer intelligence and identify market opportunities together.‍

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.‍

Launch body care concept for eco-aware consumers

Launch innovative bakery crossover concept

Position with authority within the industrial space

Let's discuss how we build stronger trust around your business.‍

Global mining software leader Micromine operates in a highly relationship-driven industry.
‍
Micromine's marketing team trusted LumoLab with strategic branding, advertising, offices, events, product brochures and post-sale adoption.
‍

/ In their words
‍

Our strategic branding work
‍

Curious about branding costs?
Try our budget guide.
‍

/ Scaling your business?
‍

You get direct access to our creative principles from end-to-end.
‍

/ On delivery, you own a brand with a clear strategic core.
‍

/ Our Principals
‍

If you're building trust in the marketplace, you'll want Trevor in your corner.
‍‍

Every quarter
without strategic
positioning can sacrifice:

Market visibility as
competitors strengthen
their position

Higher client acquisition
costs as generic positioning
forces price competition

What should branding cost for your business size and goals?
‍

30% more
efficient marketing McKinsey

What should branding cost for your business size and goals?
‍

What should branding cost for your business size and goals?
‍

Why
we built our curated
creative network.
‍

Is your marketing team dreading brand development? ✺ You're in good hands.
‍

You'll work directly with the principals — no junior designers, no confusing handoffs.

We distill the process into clear communication and thoughtful design.

‍
‍

We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.

The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making.
‍
‍

Your team members feel heard and valued through a collaborative process that creates natural consensus.

We uncover buyer intelligence and identify market opportunities together.
‍

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.

‍

Let's discuss how we build stronger trust around your business.
‍