branding microteams

Principals only, hand-picked for what you're launching.

We get brands moving.

With just two principals per project, we craft the brand story, build the language ourselves, and work lean beside your marketing team.

Start here

CALL

Minimalist modern hallway with light and shadow patterns on the wall and a digital display showing a mining technology advertisement in Spanish as two blurred people walk past.

TRUSTED BY /

"Building trust in the marketplace? You'll want Trevor in your corner.
‍‍

Adrian Young Then Head of Product, spookfish
‍

/ Need brand language that truly connects? The trouble in finding alignment can hurt the final outcome.

Marketing teams can fall into

Directionless design loops.

Conflicting notes, interpreted third-hand.

A strong idea diluted by teams and layers.

Our micro-team setup creates a clearer path forward for our clients.

"Trevor brings a pragmatic and rational mindset to crafting our assets.

He contextualizes work and communicates rationale better than any designer we've known.

David Dunstan Head of Global Marketing

Two principals, always.

A maximum two senior specialists are assigned to each project, carefully curated to match your needs.

Each carries two decades handling major brands.

our formula /

Visual first. Never visual only.

Strategic design partners who think and build across multi-modal domains, visual, verbal, digital and print.

When words are intrinsic to an idea, we write them too.

Evidence over opinions.

Branding sits on buyer intelligence and agreed decision criteria, so stakeholders are expected to assess the work beyond their own personal taste.

This creates fewer circular debates and faster, clearer agreement on the path forward.

Committed time stays committed.

When a principal is on your schedule, that time is yours.

For longer rollouts, one stays close throughout and the others step in where their discipline adds value.

We cap concurrent engagements.

/ "He intuitively unpacks the strategic rationale, saving time and protecting us from endless iterations.
‍

David Dunstanhead of Global Marketing

40

months of
engagement

105

briefs
delivered

long-term embedded relationship

From late 2020 to 2024, Micromine worked with one LumoLab principal across 105 briefs.

A year later, the business was acquired by Weir Group for A$1.31bn.

No account team churn, no re-briefing, no handoffs.

Explore case study

Brand evolution /

Campaign /

Digital /

Event /

workplace /

Selected pages from a Brochure designed from Micromine's Alastri product ecosystem. The Pages show panoramas of mine sites interspersed with relevant text explanations.

/ Rekindled Sauna: Eight months from a blank page to opening day.

Phillip HagenFounder

8

months
to launch

48

page
brand system

Name, tagline, guest personas and brand system. Website, roadside hoarding, carpark decals and launch media.

All shaped and delivered before the first guest stepped inside.
‍
One principal, no handoffs.
‍

Principal : Trevor /

Brand framework /

signage /

merchandise /

A sensory world that crystallises the client's memory of the brand.

Explore case study

cost calculator

Get the range

/ Know the range before the scoping meeting.

Indicative investment based on your sector, scale and scope.

client work

/ Deep dives
into our work

‍

/ Who gets assigned.
‍

Each principal runs a senior practice.

LumoLab brings together the disciplines your brief needs under one contract, with one principal accountable throughout.

Brand strategy + visual language
‍

Trevor
‍

22 years across hospitality, FMCG, energy, wellness, mining, SaaS, healthcare, industrial and consumer tech.

Art direction + illustration + motion

Tracey
‍

Juror, Australian Graphic Design Association, Art Director TEDx Perth, Diverse folio across entertainment, museum, healthcare, insurance, government.

Brand marketing + communications
‍

Suyeon
‍

Diverse folio of integrated brand marketing strategies across global enterprises and SMEs.

Worked across P&G, Discovery Channel and LX Hausys, Saint Laurent Beauty, L'Oreal Korea and Nudge Healthcare.

3D creative direction
‍

Bach
‍

Technical visualisation and animation across TVCs, museum installations, game development, engineering and architectural applications.

/ Working with us
‍

You contract with LumoLab. One agreement, one invoice, one accountable principal.

We take on no more than three concurrent engagements, so senior attention stays senior.

Let's build a
brand language
that keeps pace
with where you
intend to go.
‍
‍

START HERE

Estimate cost

Principals only, hand-picked for what you're launching.

We get brands moving.

With just two principals per project, we craft the brand story, build the language ourselves, and work lean beside your marketing team.

"Building trust in the marketplace? You'll want Trevor in your corner.‍‍

/ Need brand language that truly connects? The trouble in finding alignment can hurt the final outcome.

Marketing teams can fall into

Directionless design loops.

Conflicting notes, interpreted third-hand.

A strong idea diluted by teams and layers.

Our micro-team setup creates a clearer path forward for our clients.

"Trevor brings a pragmatic and rational mindset to crafting our assets. He contextualizes work and communicates rationale better than any designer we've known.

Two principals, always.

A maximum two senior specialists are assigned to each project, carefully curated to match your needs.Each carries two decades handling major brands.

Visual first. Never visual only.

Strategic design partners who think and build across multi-modal domains, visual, verbal, digital and print.When words are intrinsic to an idea, we write them too.

Evidence over opinions.

Branding sits on buyer intelligence and agreed decision criteria, so stakeholders are expected to assess the work beyond their own personal taste. This creates fewer circular debates and faster, clearer agreement on the path forward.

Committed time stays committed.

When a principal is on your schedule, that time is yours. For longer rollouts, one stays close throughout and the others step in where their discipline adds value. We cap concurrent engagements.

/ "He intuitively unpacks the strategic rationale, saving time and protecting us from endless iterations.‍

40

105

From late 2020 to 2024, Micromine worked with one LumoLab principal across 105 briefs. A year later, the business was acquired by Weir Group for A$1.31bn.No account team churn, no re-briefing, no handoffs.

/ Rekindled Sauna: Eight months from a blank page to opening day.

8

48

Name, tagline, guest personas and brand system. Website, roadside hoarding, carpark decals and launch media.All shaped and delivered before the first guest stepped inside.‍One principal, no handoffs.‍

A sensory world that crystallises the client's memory of the brand.

/ Know the range before the scoping meeting.

Indicative investment based on your sector, scale and scope.

/ Deep dives into our work‍

Creating trust with people who buy the expertise.

Weight for the industry. Warmth for the community.

Wonder a child will chase. Structure a parent will buy.

A quiet place in the hand. Enriched by Australian botanicals.

French pedigree, no pretence.

Giving life to the reputation they had already built.

/ Who gets assigned.‍

Each principal runs a senior practice. LumoLab brings together the disciplines your brief needs under one contract, with one principal accountable throughout.

Trevor‍