La Lumiere
La Lumiere's brand experience draws people into a world of quiet, meditative, elevated sense of place, for its conscious body care range.
falling into calmness
The range incorporates locally-farmed botanicals that truly transport you to the lush, wild and untamed Australian rainforest.
We positioned the brand as a premium offering, due to a focus on sourcing local, high efficacy botanicals and it's leaning on hypo-allergenic ingredients.
buyer connection
La Lumiere's brand philosophy connects the buyer with ideas that embody the product as an unconscious layer.
Branding often works unconsciously on the buyer, who while choosing to engage with a brand touchpoint, often isn't away of the cues and structure that leads them.
This is why branding's contribution to revenue is often underrated, as audiences are mostly unaware of that gentle guiding process.
The outcome of the campaign measured in numbers.
