La Lumiere

La Lumiere's brand experience draws people into a quiet, meditative, elevated sense of place, for its conscious body care range.

Industry

P‍ersonal Care

Key Project

Brand Language System

Tenure

2016

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Sample project
falling into calmness

The range incorporates locally-farmed botanicals that truly transport you to the lush, wild and untamed Australian rainforest.

The brand is positioned as a premium offering, with its focus on sourcing local, high-efficacy botanicals and hypo-allergenic ingredients.

Sample project
buyer connection

La Lumiere's brand philosophy connects the buyer with ideas that embody the product as an unconscious layer.


Branding often works unconsciously on the buyer, are mostly unaware of its gentle guiding process.

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Effects

The outcome of the campaign measured in numbers.

32.6 %

More clients

1

Effie award

22 423

Social media likes

322k

Subscribers