MICROMINE

Micromine has a reputation for innovative mining software and trusted client service.

The brand must support a wide, complex network of marketing activities online, physically and in person.

Industry

Industrial Software Mining

Key Project

Brand & Marketing Assets

Tenure

2020-24

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tactile branding

The written word intersects with adaptable, compelling visual motifs that serve to reflect the excellence, innovation and intelligence at the core of the brand.

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M
timeless Refinement

As the brand evolves, brochures built years ago still feel current with today's actions.

This is achieved via a carefully designed visual ecosystem, that ensures foundational branding is highly refined.

lumolab's contribution

Building brand authority across four years

105major projects, campaigns and events for which we've provided marketing execution.

LUMO LAB

350+brochures, ads, decks event brand assets to execute marketing & sales actions.

LUMO LAB

103D custom animations for stronger product segmentation and brand recall.

LUMO LAB

85product icons to enhance product content messaging.

LUMO LAB
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moving beyond static

The visual language translates naturally into animations that can lift engagement to a new level.

Even in static brochure design, elements are layered and structure for unique usability.

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Sample project