MICROMINE

We helped build Micromine's brand authority and trust in the mining technology space.
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Industry

Commercial Technology
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Key Project

Brand & Marketing Assets
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Tenure

2020-24

The distinct branding swiftly affirms Micromine's innovation & trusted client experience.
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The brand's architecture is built upon five core pillars:
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⇢     Mining Software Solutions
⇢    Excellence in Product Design
⇢     Client Support & Partnership
⇢     Delivering on Value
⇢     Dedication to Innovation

This business identity is Micromine's strategic core, message, mission, and voice.

Trevor unpacks why things are truly important, rather than offering a sausage factory-like output.

David Dunstan
Global Marketing Director
Micromine
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Precision-built branding tailored specifically to buyers in the mining tech marketplace.

The brand's ecosystem mirrors the intelligence and ease customers experience.

Visual language easily creates space for layered meaning and even animations that elevate engagement.

Sample project
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lumolab's contribution

Building brand authority across four years
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105major projects, campaigns and events for which we've provided marketing execution.

LUMO LAB

350+brochures, ads, decks, event & brand assets to execute marketing & sales actions.

LUMO LAB

He's not a designer that does things superficially. He brings a pragmatic and rational mindset to crafting our assets.

David Dunstan
Global Marketing Director
Micromine
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A yellow and purple background with a quote about jobs

LumoLab's approach to branding is based not on style trends, but is instead informed by customer motivations and how your unique offer connects with their needs.

By structuring information for meaning and ease we uncover how the brand will communicate naturally.

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We rely on the brand and the sales team to frame the offer through the lens of the expert mine specialist.

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Sample project
Sample project
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About Lumo Lab

An alliance of independent design consultants. We develop brand systems that resonate deeply and move our clients towards stronger top line growth.

Acknowledgements: Our deepest thanks to our valued clients featured here..

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