We led Gold Industry Group's strategic brand refresh to create bolder human connection with diverse audiences.
National Industry Body
Brand Revitalization
2023-25
The brand refresh reconnects with audiences on a bolder, deeper dimension.
Gold Industry Group uniquely engage audiences well beyond its industry circle. Across Australia it actively works through school programs, sports sponsorships, university engagements and industry advocacy.
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The refreshed brand architecture is built on three foundational pillars:
⇢ Heritage + National Identity
⇢ Sustainability + Community Trust
⇢ Future Value + Innovation
These core concepts anchor all communications, creating a cohesive customer journey through a distinct identity and voice.
Forbes
Companies spend 5-10% of their annual marketing budget on rebranding, with 74% of the S&P 100 rebranding within their first 7 years.
Drawing on industry insights we positioned GIG as a unifying force for both established and emerging players in Australia's gold sector.
Kristy Reilly
ChIEf executive officer
Gold Industry group AUstralia
ChIEf executive officer
Gold Industry group AUstralia
He will think deeply on your problem and arrive at a truly effective solution.
A distinctive brand world where words. visual cues and heritage imagery merge seamlessly.
lumolab
Strong brands are driven by buyer motivation, behavioural insights, that are then empowered by language.
53page brand implementation manual including copy writing.
The newly refreshed brand introduces warmth and nuance to every touchpoint, reinforcing GIG's role as a community catalyst.
GIG creates spaces for cultural stories, building trust between stakeholders, and developing high-engagement activities.
At LumoLab, we help forward thinking brands to create tangible business value.
The Gold Industry Group refresh is a newly cohesive vision of the brand, transforming its visibility and empowering its activity inside the industry and far further afield.
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