Precision branding for scaling enterprises and visionary founders.

LumoLab is a curated network of senior brand principals serving scaling enterprises worldwide.

What makes us different

You work directly with one or two industry veterans who handle your entire project across strategy, design, and execution.

Why we take this approach

We cut down communication friction and revision fatigue, caused by handoffs and management bloat.

How we ensure this works every time

Your dedicated industry veterans understand stakeholder dynamics, meaning the vital alignment needed between product, sales and marketing.

Our unique process scales your branding while consuming only minimum bandwidth from your team.

Four years with Micromine.

The task: help global mining software expert build brand authority and stronger positioning.

Selected pages from a Brochure designed from Micromine's Alastri product ecosystem. The Pages show panoramas of mine sites interspersed with relevant text explanations.
Strategic context

We evolved the brand framework in a space where a software's trust, clarity and human-centric design are vital.

trust building

Mining projects are giant, multi year undertakings. Through our effort, the brand began to reflect the deep trust and confidence Micromine would build with its clients.

Methodology

Grounded in buyer psychology we came to understanding how mine specialists evaluate software partners beyond the features layer.

A blue and white photo of a building with stairs
Outcome/results

Across four-years we assisted with 30+ major campaigns and over 350 brand assets contributing to substantial new business.

From the
client's perspective

David Dunstan Global Marketing Director

Trevor's ability to explain the underlying rationale is better any others we've worked with.

His design decisions feel intuitive and natural.

The quality makes life easier and saves dozens of iterations. He's one of the best.

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.  ‍‍

Say goodbye to:

⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages

and say hello to:

❭  Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
❭  Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
❭  Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭  Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team
Tatiana Khamanova
pRODUCT MARKETING MANAGER

He brings a great mix of creativity and reliability, always responsive, open to feedback and consistently meeting deadlines.

Eaton Lee
Global Marketing Executive

Trevor was instrumental in shaping our corporate brand, delivering design that was both visually striking and strategically grounded.

What clients mention across sectors

If you care about how you show up in a competitive market, you'll want Trevor in your corner.

Adrian Young former Head of Product, spookfish (Now Eagleview)

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.  ‍‍

Say goodbye to:

⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages

and say hello to:

❭  Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
❭  Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
❭  Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭  Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team

One of the most talented and reliable designers I have worked with. He is creative, strategic and calm under pressure.

Jared Butt former marComms Manager, Gold Industry Group

How the process works.

Your dedicated brand principal becomes an extension of your team through three phases.

Strategic foundation

We map your buyer psychology, competitive positioning, and internal stakeholder requirements into a clear strategic framework.

This foundation eliminates the endless revision cycles that plague most rebrands.

Structured execution

Design and development happen in focused progress cycles.

You review work at defined milestones, provide input once, and move forward. No design-by-committee chaos.

Seamless delivery

From brand guidelines to marketing assets to website deployment, your principal handles end-to-end execution.

You stay informed without getting buried in details.

Every quarter without strategic positioning costs you:

2% of future revenue   Nielsen

Market visibility while competitors strengthen their positions

Higher client acquisition costs as generic positioning forces price competition


What should branding cost for your business size and goals?

Our calculator gives you a realistic budget range in two minutes.

Distinctive branding delivers measurable returns:

30% more efficient marketing McKinsey

67% stronger market perception   Deloitte

3x sales volume   Kantar Millward Brown


What should branding cost for your business size and goals?

Our calculator gives you a realistic budget range in two minutes.


What should branding cost for your business size and goals?

Our calculator gives you a realistic budget range in two minutes.

Why we established our curated creative network against common wisdom.



With a core team based in Australia we serve marketing teams worldwide.


| your time | XX:XX
| Perth | XX:XX
| los angeles | XX:XX
| london | XX:XX
| Oslo | XX:XX
| madrid | XX:XX
| dubai | XX:XX
| copenhagen | XX:XX
| sao paulo | XX:XX
| Seoul | XX:XX
| cairo | XX:XX
| New york | XX:XX


What should branding cost for your business size and goals?

Our calculator gives you a realistic budget range in two minutes.


What should branding cost for your business size and goals?

Our calculator gives you a realistic budget range in two minutes.

Client Projects
Athlone partners CALIFORNIA        La Lumiere AUSTRALIA      Baker et Chef

Is your marketing team dreading brand development? You're in good hands.

Our framework overcomes painful feedback loops and management layers.


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Our collaborative framework:

You'll work directly with the principals — no junior designers, no confusing handoffs.

We distill the process into clear communication and thoughtful design.


We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.

The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making.

Your team members feel heard and valued through a collaborative process that creates natural consensus.

We uncover buyer intelligence and identify market opportunities together.

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.




LA LUMIERE

Launch body care concept for eco-aware consumers

Brand framework
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Baker et chef
>>>

Launch innovative bakery crossover concept

brand framework
website
Photography
Social
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ESS
>>>

Position with authority within the industrial space

Brand Ecosystem
3D Visuals
brand imagery
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Let's discuss how we can craft your brand to speak with confidence.





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