Strategic Branding That Connects
FOR MARKETING LEADERS & AMBITIOUS ENTREPRENEURS
Strategic brand systems ✺ that build buyer connection and drive growth.
Nielsen research reveals a critical insight ✺ it takes 7-27 buyer interactions to shift purchasing intent.
Thus, brands that build upon a unified strategic brand presence through time create accelerating, compounding growth.
The cost of inconsistency
Conversely, brands lose an average of 2% of future revenue for every quarter they delay or halt unified brand building actions, like advertising.
What the research shows
Insights from 2024 Nielsen Marketing Report show that brand building (upper funnel marketing) seeds long term sales and moderates the cost of customer acquisition.
❭ Nielsen Consistent branding increases revenue by 23%.
❭ McKinsey Strategic branding delivers 30% marketing efficiency gains.
❭ Deloitte Well-executed campaigns improve market perception by 67%.
Marketing Directors navigate the challenge of balancing complex demands as they scale:
Internal
Stakeholders with different brand perspectives
Execs viewing marketing as cost rather than investment
Pressure to demonstrate measurable outcomes.
External
Competitive pressure
Evolving buyer expectations
Challenge of authentic differentiation in crowded markets.
Operational
Managing multiple agencies and vendors
Ensuring consistent touchpoint execution
Maintaining strategic coherence as you scale
What if you could work with people who understand these strategic dynamics, can deliver at enterprise scale, yet skip the friction of large team management?
That's where we come in
Direct principal collaboration
We match you with 1 to 2 carefully selected senior strategists who undertake the full planning, direction and development.
Our deep expertise means we cover more bases than a typical designer, which means:
No handoffs, no diluted communication, no compromised vision.
Research-grounded methodology
❭ Every recommendation stems from established frameworks and proven methodologies. Your brand strategy has strategic foundation, plus creative intuition.
Internal alignment facilitation
❭ We provide structured processes that transform subjective brand debates into productive, objective collaboration.
Measurable outcomes focus
❭ All strategic decisions connect directly to business metrics and market positioning, giving you clear rationale for every recommendation
The result.High-performance branding through a streamlined, collaborative process that delivers enterprise-quality strategy with boutique-level attention.
1"
"He is balanced, creative, flexible, with a great design eye. ✺A real partner to us, Trevor is brilliant, one of the best."
Kristy Reilly ChIEf executive officer, Gold Industry group AUstralia
Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.
Say goodbye to:
⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages
and say hello to:
❭ Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
to enterprise-level Brand Principals who handle your entire project without handoffs
❭ Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
Each design principal combines strategy, enterprise knowledge, and design execution
❭ Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭ Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team
Brand + web + content + lead gen seamlessly integrated in a small, agile team
1"
Trevor's ability to contextualize and explain the underlying rationale, is better than any designer I have ever worked with.
He makes complex design decisions feel intuitive and natural.
David Dunstan Global Marketing Director, Micromine
Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.
Say goodbye to:
⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages
and say hello to:
❭ Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
to enterprise-level Brand Principals who handle your entire project without handoffs
❭ Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
Each design principal combines strategy, enterprise knowledge, and design execution
❭ Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭ Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team
Brand + web + content + lead gen seamlessly integrated in a small, agile team
The strong design sophistication of our Global Insight Reports has strengthened our reputation and work among global executives.
Xavier Evans
principal consultant
slate Advisory & State of Play
principal consultant
slate Advisory & State of Play
The quality of his work makes life a lot easier and saves us going through dozens of iterations to get it right.
Probably one of the best I've dealt with to be honest, even better than brand agencies.
David dunstan
Global Marketing Director
Micromine
Global Marketing Director
Micromine
TRANSFORMATION STORIES FOR FORWARD-THINKING BRANDS
A look into our work with clients
Re-energize a sophisticated brand with large, highly diverse audiences
Brand Ecosystem
strategic refresh
copywriting
design & Imagery
Accelerate an innovative, software brand with growing global reach
Product branding
Advertising
event branding
3d & Animation
Office interior Graphics
Establish momentum for an inspired childhood education startup
brand ecosystem
3D Visuals
Instructional design
website
CONNECTIng globally . Available across time zones
Perth, Australia ✺ Serving Marketing Directors worldwide
➔ | your time | XX:XX
➔ | Perth | XX:XX
➔ | los angeles | XX:XX
➔ | New york | XX:XX
➔ | london | XX:XX
➔ | madrid | XX:XX
➔ | copenhagen | XX:XX
➔ | sao paulo | XX:XX
➔ | Seoul | XX:XX
FOR MARKETING DIRECTORS WHO NEED INTERNAL ALIGNMENT
Dreading brand development? ✺ You're in good hands.
Our collaborative framework overcomes painful feedback loops and internal disagreements about what makes a brand effective. What if your rebranding process was actually enjoyable?
Our collaborative framework:
You'll work directly with the principals — no junior designers, no confusing handoffs, just clear communication and thoughtful design.
We'll explore your buyers' real motivations and behaviors, creating a brand that resonates on a human level, and fosters easier internal alignment.
Your team members will feel heard and valued through our collaborative process that builds consensus naturally.
We'll uncover buyer intelligence and identify market opportunities together.
Together, we'll create a brand that not only looks beautiful but feels authentically yours.
Plus, we'll provide you tools for running smooth branding meetings.
Additional Client Projects
Athlone partners CALIFORNIA ➔ La Lumiere AUSTRALIA ➔ Baker et Chef
Realign messaging and market presence for LA based bookkeeping firm
brand ecosystem
website
Advertising & Content
Lead Generation
Launch & connect a body care concept with an elevated sense of place
Brand Ecosystem
Packaging Concept
Launch & grow an audience around an innovative bakery crossover
brand ecosystem
Content & Social
Photography
website
Why clients choose LumoLab
One-on-one, integrated research, strategy, design and build. Branding, websites, social, advertising and lead generation—all without management layers.
streamlined, integrated
no management layers
enterprise-grade
data-led design
Your core brand idea grounded on deep buyer profiling and market intelligence, and crafted into rich brand expression. Enterprise-grade, data-led design.
Want to speak about your brand story?
Let's connect and discuss how we can bring your vision to life.
Schedule an appointment
Make an appointment with LumoLab
INVESTMENT OPTIONS FOR BUSINESSES AT EVERY STAGE
Discover branding
packages that harness
the combined impact
of branding, websites,
and lead generation.
Position with authority within the industrial space
Brand Ecosystem
3D Visuals
brand imagery
