Needing a brand framework  that drives optimism and buyer connection?

Buyers evaluate your brand on micro-interactions that are built and designed to win them over.

As a nimble network of branding veterans, we help build purposeful brands that express and connect powerfully.








Nielsen data shows that brands lose 2% of future revenue,   for every quarter that branding efforts are withheld.



With 70% of sales processes being self-researched, content and expression are vital to trust building.

But buyers aren't simple. You must connect with what drives them, be it upbringing, environment or worldview.

Our framework finds a bridge between you and your buyer's purpose, creating shared impact that leads to:
‍‍

❭  A potential 31% revenue lift
❭  30% more efficient marketing
❭  67% stronger market perception
❭  Lowered cost of customer acquisition

We select only veteran branding directors best suited for you. You experience branding excellence and unmatched project ease.

And with 45% of Marketing Leads struggling to have leaders openly embrace on brand actions, we help bring:

Processes that specifically help you secure internal buy-in.
Swift, clearly rationalised progress that cuts out costly revision cycles.
Easy, streamlined steps, without you having to project-manage the details.

You're matched with one or two senior strategists through the entire brand transformation.

You leapfrog the burden and risk of management overheads and downward delegation.
Your strategist leads the process end-to-end, so the branding framework flows directly into execution.


What should branding cost for your business size and goals?

Our calculator gives you a realistic budget range in two minutes.

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If you care about how you show up in a competitive market, you'll want Trevor in your corner

aDRIAN yOUNG ex-Head of Product, spookfish (Now Eagleview)

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.  ‍‍

Say goodbye to:

⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages

and say hello to:

❭  Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
❭  Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
❭  Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭  Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team
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His ability to explain the underlying rationale, is better than others, even agencies.

He makes design decisions feel intuitive and natural.

David Dunstan Global Marketing Director, Micromine

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.  ‍‍

Say goodbye to:

⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages

and say hello to:

❭  Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
❭  Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
❭  Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭  Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team

He brings a great mix of creativity and reliability, always responsive, open to feedback and consistently meeting deadlines.

Tatiana Khamanova, pRODUCT MARKETING MANAGER, mICROMINE

The quality makes life easier and saves dozens of iterations. He is one of the best we've engaged, even among agencies.

David dunstan, Global Marketing Director, Micromine

One of the most talented and reliable designers I’ve worked with — creative, strategic, and calm under pressure.

Jared Butt Marketing & Comms Manager, Gold Industry Group


A brief look into our work
Gold Industry Australia

Re-energize an national industry to engage diverse audiences

Brand Ecosystem
strategic refresh
copywriting
design & Imagery
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Micromine

Accelerate an innovative software platform for global reach

Product branding
Advertising
event branding
3d & Animation
Office interior Graphics
Bloom & Grow

Build momentum for inspired childhood education start up

brand ecosystem
3D Visuals
Instructional design
website
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CONNECTIng globally . Available across time zones


Perth, Australia   Serving Marketing Directors worldwide

| your time | XX:XX
| Perth | XX:XX
| los angeles | XX:XX
| New york | XX:XX
| london | XX:XX
| Oslo | XX:XX
| madrid | XX:XX
| dubai | XX:XX
| copenhagen | XX:XX
| sao paulo | XX:XX
| Seoul | XX:XX
| cairo | XX:XX

Is your marketing team dreading brand development? You're in good hands.

Our framework overcomes painful feedback loops and management layers.


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Our collaborative framework:

You'll work directly with the principals — no junior designers, no confusing handoffs.

We distill the process into clear communication and thoughtful design.


We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.

The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making.

Your team members feel heard and valued through a collaborative process that creates natural consensus.

We uncover buyer intelligence and identify market opportunities together.

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.




Additional Client Projects
Athlone partners CALIFORNIA        La Lumiere AUSTRALIA      Baker et Chef
ATHLONE PARTNERS

Build messaging and market presence for LA based bookkeeping firm

brand ecosystem
website
Advertising & Content
Lead Generation
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LA LUMIERE

Launch body care concept for eco-aware consumers

Brand Ecosystem
Packaging Concept
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Baker et chef

Launch innovative bakery crossover concept

brand ecosystem
Content & Social
Photography
website
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Why clients choose LumoLab

Single point 

One-to-one, direct interface with experienced design principals.

streamlined
no delegation
Buyer aligned 
veterans only
data-led strategy

Your core brand idea grounded on deep buyer profiling and market intelligence.

INTERNAL BUY-IN
Deep buyer analysis
internal buy-in

A strategic framework crafted into rich brand expression.


Let's drive your brand forward on a strong foundation.

Let's bring your brand world to life.







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INVESTMENT OPTIONS FOR BUSINESSES AT EVERY STAGE


Discover branding
packages that harness
the combined impact
of branding, websites,
and lead generation.

ESS

Position with authority within the industrial space

Brand Ecosystem
3D Visuals
brand imagery
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FOR MARKETING PROFESSIONALS LEADING REBRANDING PROJECTS

Marketing Leads: Your step-by-step rebranding toolkit.


Decades of operational insight packed in a field-tested branding toolkit to execute a strong, streamlined brand refresh.