Helping iconic brands  win buyer trust, optimism and loyalty.

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Buyers interpret brands through a worldview laced with distinct language, expressions and signals.

We enable brands to meet at their level, crafting uniquely valued brand worlds that resonate with the buyer's own.









Why your iconic brand needs a purpose-built brand world.






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Brands risk 2% future revenue loss for every quarter of stalled branding.

70% of sales decisions take shape in the buyer's self-guided research and analysis, hinging on trust in a brand's promise to deliver.

That judgment demands nuance. Mastery of language unlocks trust, but is it enough?

*Nielsen


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In a sea of choices, a iconic brand that defines its own terms commands the stage.

And it delivers:

❭  A potential 31% revenue lift
❭  30% more efficient marketing
❭  67% stronger market perception
❭  Lower client acquisition costs
*Nielsen, deloitte, mckinsey
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We pair you with one to two handpicked branding veterans from our curated network for a seamless, stress-free process.

We provide:

A strategic framework that secures effortless stakeholder alignment.
Structured progress cycles that cut costly revisions.
Effortless end-to-end executionthat frees you from the details.

Curious about branding costs for your scale and goals?

Our calculator gives a realistic range in minutes.
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What should branding cost for your business size and goals?

Our calculator gives you a realistic budget range in two minutes.

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If you care about how you show up in a competitive market, you'll want Trevor in your corner

aDRIAN yOUNG ex-Head of Product, spookfish (Now Eagleview)

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.  ‍‍

Say goodbye to:

⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages

and say hello to:

❭  Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
❭  Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
❭  Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭  Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team
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His ability to explain the underlying rationale, is better than others, even agencies.

He makes design decisions feel intuitive and natural.

David Dunstan Global Marketing Director, Micromine

Lift inbound calls by up to 90 percent with our trusted, pain-free brand refresh process.  ‍‍

Say goodbye to:

⊘ Gridlock from conflicting priorities
⊘ Communication bloat across teams
⊘ Fatigue from complexity & overload
⊘ Confused handoffs that create blockages

and say hello to:

❭  Direct 1-to-1 access
to enterprise-level Brand Principals who handle your entire project without handoffs
❭  Integrated expertise
Each design principal combines strategy, enterprise knowledge, and design execution
❭  Prevent project gridlock
Align all voices with intelligent buyer profiling that reveals true market opportunities
❭  Comprehensive expertise
Brand + web + content + lead gen seamlessly integrated in a small, agile team

He brings a great mix of creativity and reliability, always responsive, open to feedback and consistently meeting deadlines.

Tatiana Khamanova, pRODUCT MARKETING MANAGER, mICROMINE

The quality makes life easier and saves dozens of iterations. He is one of the best we've engaged, even among agencies.

David dunstan, Global Marketing Director, Micromine

One of the most talented and reliable designers I’ve worked with — creative, strategic, and calm under pressure.

Jared Butt Marketing & Comms Manager, Gold Industry Group


A brief look into our work
Gold Industry Australia
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Re-energize an national industry to engage diverse audiences

Branding framework
design & Imagery
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Micromine
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Accelerate an innovative software platform for global reach

creative direction
sales assets
event assets
Office interior branding
Bloom & Grow
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Build momentum for inspired childhood education start up

brand framework
website
Instructional design
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CONNECTIng globally . Available across time zones


Perth, Australia   Serving Marketing Directors worldwide

| your time | XX:XX
| Perth | XX:XX
| los angeles | XX:XX
| New york | XX:XX
| london | XX:XX
| Oslo | XX:XX
| madrid | XX:XX
| dubai | XX:XX
| copenhagen | XX:XX
| sao paulo | XX:XX
| Seoul | XX:XX
| cairo | XX:XX

Is your marketing team dreading brand development? You're in good hands.

Our framework overcomes painful feedback loops and management layers.


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Our collaborative framework:

You'll work directly with the principals — no junior designers, no confusing handoffs.

We distill the process into clear communication and thoughtful design.


We dive into your challenges, your buyers' motivations and behaviors, to help you resonate on a human level.

The strategic foundation will reduce conflicting internal perspectives that hurt innovation and decision making.

Your team members feel heard and valued through a collaborative process that creates natural consensus.

We uncover buyer intelligence and identify market opportunities together.

On delivery, you'll own a brand that has strategic optimism and feels authentically yours.




Client Projects
Athlone partners CALIFORNIA        La Lumiere AUSTRALIA      Baker et Chef
ATHLONE PARTNERS
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Build messaging and market presence for LA based bookkeeping firm

brand framework
website
Advertising & Content
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LA LUMIERE

Launch body care concept for eco-aware consumers

Brand framework
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Baker et chef
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Launch innovative bakery crossover concept

brand framework
website
Photography
Social
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Why clients choose LumoLab

Strategic Partnership 

Direct collaboration with senior design principals who guide your project with versatile expertise.

streamlined
integrated expertise
Buyer aligned 
veterans only
data-led strategy

Your core brand idea rooted in deep buyer profiling and market intelligence.

INTERNAL BUY-IN
Deep buyer analysis
internal buy-in

A strategic framework to finds easier alignment across sales, product and marketing teams.


Let's connect and propel your iconic brand forward.





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Discover our branding
packages

ESS
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Position with authority within the industrial space

Brand Ecosystem
3D Visuals
brand imagery
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Marketing Leads: Your step-by-step rebranding toolkit.


Operational insights packed in a field-tested branding toolkit to execute a strong, streamlined brand refresh.